Title optimisation
Buyer search terms, in order, without repetition or banned promotional phrases.
eBay listing & SEO optimisation
eBay listing optimization: listings that get found, clicked and bought
eBay listing optimization: titles, item specifics, categories, photos, descriptions and pricing rebuilt for eBay’s Best Match and for the buyer reading the page.
Free listing auditRevised in place, history keptMeasured in Seller Hub
Listing performance, eBayImproving
Item specifics completeRequired + recommended
100%
Title length usedOf 80 characters
76
Photos per listingUp to 24
12
Listings in correct categoryChecked against eBay's suggestion
100%
Illustrative example, not client data
Revised, not relisted
Sales history kept
Sales history kept
Traffic report
Impressions, CTR, conversion
Impressions, CTR, conversion
If you sell on eBay, you know these
Why good products sit unseen
Item specifics left blank
The listing disappears from every filtered search that uses them.
Titles written for the seller
Internal codes, adjectives and repeated words where the buyer's search terms should be.
Wrong category
Listed where it fits the seller's logic rather than where eBay and buyers look.
Impressions without clicks
A main photo or price that loses to the next result on the page.
Clicks without sales
Descriptions that do not answer the questions buyers then ask, or shipping that surprises at checkout.
Duplicates competing with each other
The same item listed several times, splitting the history and breaking the listing practices policy.
What we do
Relevance for the search, conversion for the buyer
We read the traffic report first to see where each listing loses the buyer: not shown, shown but not clicked, clicked but not bought. Each has a different fix. Relevance problems are fixed in titles, item specifics and category; click problems in the main photo, price and shipping; conversion problems in the description, returns and photos. We revise listings in place so sales history is kept.
eBay listing optimization starts from eBay's own guidance in its Seller Center and from your traffic report, not from generic keyword lists.
- Traffic diagnosis per listing: impressions, CTR, conversion
- Titles built from buyer search terms, within 80 characters
- Every required and recommended item specific filled
- Category and variation structure corrected
- Photos, descriptions and shipping that answer the buyer's questions
What the service covers
Every part of the listing
Item specifics
Required and recommended specifics completed so the listing survives filters.
Category and variations
Correct category; multi-variation listings where they consolidate the catalogue.
Photos
Main image that wins the click; supporting images that answer questions.
Descriptions
Mobile-readable, factual, and written to prevent returns and negative feedback.
Price and shipping
Competitive against the listings shown alongside yours, checked against margin.
What's included
What eBay listing optimization covers
From a new listing to hundreds of existing ones fixed in bulk.
Create and scale
- eBay listing creation
- New listings built complete: title, category, item specifics, photos, description, price and shipping.
- eBay bulk listing optimisation
- Fixes applied across hundreds of listings at once with bulk edit and Seller Hub Reports CSV uploads.
- eBay listing conversion optimisation
- Photos, descriptions, price and shipping changed where listings get clicks but not sales.
Relevance
- eBay title optimisation
- Titles built from buyer search terms, within 80 characters.
- eBay item specifics and category optimisation
- Every required and recommended item specific filled, and listings moved to the category buyers filter in.
- eBay description and image optimisation
- Descriptions that answer buyer questions on mobile, and photos that show condition, scale and every variation.
Search
- eBay keyword research
- Search terms from sold listings and Terapeak, matched to each listing.
- eBay listing SEO and store SEO
- Listings and store categories organised so eBay search and Google can both find them.
How it runs
Traffic → Priorities → Rebuild → Measure → Repeat
-
01
Traffic
Impressions, CTR and conversion per listing from Seller Hub.
-
02
Priorities
Listings ranked by the revenue a fix would unlock.
-
03
Rebuild
Revised in place, in batches, so results can be read.
-
04
Measure
Same metrics, same period length, before and after.
-
05
Repeat
The next batch, with what worked applied to it.
Ready to see what we would fix first?
A free audit of your account, or a 30-minute call. We reply within 24 hours.
- Relevance: title, specifics, category
- Performance: clicks and sales when shown
- Competitiveness: price, shipping, returns
Why it matters
A listing is ranked on how it performs, not only on what it says
Best Match rewards listings buyers click and buy when they see them. A keyword-perfect title on a listing with a weak photo and missing specifics gets shown, loses the click, and slides. That is why title work alone rarely holds, and why we fix the listing as a whole, in the order the traffic report says.
FAQ
Questions sellers ask before they get in touch
What does eBay search actually rank on?
eBay's Best Match considers how relevant a listing is to the search (title, item specifics, category), the listing's own performance (how often it is clicked and bought when shown), price and shipping competitiveness, and seller performance. Titles matter, but item specifics and conversion matter as much, which is why keyword-stuffed titles on thin listings do not hold their position.
How long can an eBay title be?
Up to 80 characters. We use them for the words buyers search for, in the order they search, without repeating words or adding the promotional phrases eBay's listing practices policy discourages.
Why do item specifics matter so much?
Buyers filter by them and eBay uses them to match searches. A listing missing brand, size, model or colour drops out of filtered results entirely, however good the title is.
Will changing a listing reset its sales history?
Revising a live listing keeps its history. Ending and relisting does not. We revise in place wherever possible and only relist when the listing is structurally wrong, such as the wrong category or a variation setup that has to be rebuilt.
How many variations can one listing hold?
Up to 250 variations, across up to 5 variation details with up to 50 values each, and up to 24 photos. Multi-variation listings are often the fastest way to consolidate a catalogue that is competing with itself.
How do you measure the result?
From the Seller Hub traffic report: impressions, click-through rate and conversion on the rebuilt listings, compared with the same period before the change.
eBay services
Often run alongside
Guides
Read before you decide
Free audit
Get your free eBay listing audit
Send your store link. We read your top listings against the traffic report and show where each one loses the buyer.
Part of Slayva’s eBay seller services: recovery, account health, management and growth, run by one team.
Good products, not enough sales?
A free listing audit shows where each listing loses the buyer and what to fix first.
Free audit24-hour responseNo contract