Notice review
What was flagged, under which policy, and what the marketplace is asking you to provide.
Counterfeit item violation recovery
Counterfeit item violation recovery: prove where the stock came from
When eBay, Amazon or TikTok Shop flags a counterfeit item violation, the answer is evidence, not argument. We review the notice and your supply chain documents, close the gaps we can, fix the listings that invite the flag and write one response the policy can accept.
Free document reviewWe tell you if the evidence is too weakNo contract
If this has happened to you
Where counterfeit cases go wrong
Invoices that do not count
Retail receipts, invoices without supplier details, or quantities that do not cover what was sold.
A supplier who cannot be traced
No contact details, no authorisation, and nothing that links the stock to the brand.
Listings that look like fakes
Brand stock photos, prices far below the usual and vague condition notes.
Buyers calling items fake
Returns and feedback that say "not authentic" add to the marketplace's signals.
An appeal sent too early
A first response without the documents, which makes the next one harder.
Funds or stock held
Payouts on hold and, on Amazon, inventory that may be disposed of if the case is not resolved.
What we do
Authenticity is shown with documents
Both eBay's counterfeit item policy and Amazon's Anti-Counterfeiting policy make the seller responsible for selling only authentic products, and TikTok Shop applies the same principle to branded goods. In practice that means a supply chain you can document.
We start with the notice and the documents you have. We check each invoice the way a marketplace reviewer would: supplier identity and contact details, dates, quantities and product descriptions against what you sold. Where there are gaps, we tell you what is missing and how to ask your supplier for it. Then we review the affected listings for the things that invite a counterfeit flag, and write one response, with the evidence in the order the reviewer needs it.
- Notice read: which items, which policy, what is being asked for
- Invoices and supplier documents checked line by line
- Gaps named honestly, with what to request from the supplier
- Listings fixed: own photos, accurate condition, brand used correctly
- One evidence-backed response, and sourcing checks for the future
What the service covers
From the notice to the supplier
Supply chain evidence pack
Invoices, supplier details and any authorisation, organised to match the items sold.
Invoice and supplier checks
The details reviewers look for, checked before anything is submitted.
Listing review
Images, titles, condition and brand references that make genuine stock look suspicious.
Response and appeal drafting
A factual, complete response written once, not a series of partial replies.
Sourcing prevention
A supplier checklist so new stock arrives with the documents you will need.
How it runs
Notice → Evidence → Gaps → Response → Sourcing
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01
Notice
The flagged items and what the policy requires.
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02
Evidence
Invoices and supplier documents gathered and checked.
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03
Gaps
What is missing, and whether it can be obtained.
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04
Response
One submission with the evidence in order.
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05
Sourcing
Checks so the next delivery is documented.
Ready to see what we would fix first?
A free audit of your account, or a 30-minute call. We reply within 24 hours.
- Held funds and stock
- Restrictions and suspensions
- A record that affects later appeals
Why it matters
Counterfeit flags are among the most serious violations
Marketplaces treat authenticity complaints as a risk to buyers, not a listing detail. Consequences can include removed listings, held funds, account restrictions or suspension, and on Amazon the disposal of inventory in its warehouses. A well-documented response is the main thing a seller controls, which is why the evidence is worth getting right before anything is sent.
Have a problem now?
Related seller problems
FAQ
Counterfeit item violation questions
My items are genuine. Why was I flagged for counterfeit?
Marketplaces act on reports and signals, not proof. A rights owner report, buyer complaints that an item is fake, a price far below the usual, stock photos from the brand, or a new account selling a heavily copied brand can all trigger a counterfeit or inauthentic flag. Being genuine is not enough on its own; you have to show where the stock came from.
Is a retail receipt enough?
Often not. Marketplaces usually want supply chain documentation: invoices from the manufacturer or an authorised distributor, with the supplier's name and contact details, dates and quantities that cover what you sold, and in some cases a letter of authorisation from the brand. A retail receipt or a marketplace order confirmation is weaker evidence, and we will tell you honestly if what you have is unlikely to be accepted.
What if my supplier will not give me invoices?
That is a sourcing problem as well as an appeal problem. We help you ask for the right documents in the right form; if the supplier cannot or will not provide them, the safer course is usually to stop selling that stock and change supplier, because the same flag will come back.
What if the items really are counterfeit?
Then we will not help you argue otherwise. Selling counterfeit goods breaks marketplace policy and the law. What we can do is help you remove the listings, deal with the account consequences honestly and set up sourcing checks so it does not happen again.
Do you guarantee reinstatement?
No. The marketplace decides, and some cases cannot be recovered whatever the evidence. We make sure your response gives the marketplace what its policy asks for, once, and that nothing else in the catalogue undermines it.
Is this legal advice?
No. We work within marketplace policies and seller appeal processes. If a brand threatens legal action, or you are disputing whether a product infringes, speak to a qualified lawyer.
Related services
When the violation is about something else
IP Violation Recovery
Trademark, copyright and design complaints from rights owners.
See the serviceProduct Violation Recovery
Prohibited, restricted and non-compliant products.
See the serviceeBay Policy Violation & VeRO Recovery
eBay VeRO reports and policy warnings.
See the serviceAmazon Account Suspension Recovery
Plans of Action written and submitted.
See the serviceTikTok Shop Account Recovery
Violations appealed and the rating rebuilt.
See the serviceeBay Suspension Recovery
MC999 suspensions and MC011 restrictions.
See the serviceGuides
Read before you respond
Free audit
Send us the counterfeit notice
Tell us the marketplace, the items and what documents you have. We reply within 24 hours with whether the evidence is strong enough and what is missing.
Selling on eBay? This is one of our eBay seller services, alongside suspension recovery, account health and management.
Flagged as counterfeit, and the stock is genuine?
Send the notice and your invoices. We check them the way a reviewer would and tell you, honestly, what can be submitted and what is missing.
Free document reviewNo guaranteed outcomes, just an honest assessmentReply within 24 hours