Account Health Rating falling? Stop the deductions, then appeal.
Since July 2026 every TikTok Shop has a 0-1,000 Account Health Rating. As it falls, campaign access, listing rights and payouts can be restricted, and at 0 the shop is deactivated.
How TikTok Shop account health is rated
The Account Health Rating replaced TikTok Shop's violation points in July 2026. It is a score from 0 to 1,000. A new shop starts at 200. Points are added for completed orders and deducted for policy and performance violations, so the score reflects recent behaviour rather than a fixed penalty count.
200 and above is the healthy band. Below that, restrictions escalate as the score crosses lower thresholds, and at 0 the shop is deactivated. Seller Center's Account Health page lists every deduction, its reason and whether it can be appealed.
TikTok publishes the current TikTok Shop account health rules and deduction tables in TikTok Shop Seller University; check there before relying on any summary, including this one.
Why the rating falls
- Late dispatch and cancellations
A creator video or a LIVE lands, orders outrun stock or packing capacity, and deductions follow.
- Fulfilment problems
Wrong items, invalid tracking, or orders not collected inside the dispatch window.
- Customer-service response
Buyer messages left beyond the response window.
- Listing and content violations
Prohibited or restricted products, misleading claims, or content that breaks TikTok's product and IP rules.
- Affiliate and creator content
Claims made in creator videos for your products that break policy.
Review these in Seller Center today
- Account Health: the current score, each deduction, its reason and date, and which are appealable
- The appeal window for each appealable deduction
- Open orders at risk of late dispatch, and stock against orders
- Customer-service inbox: anything near the response limit
- Live listings against the prohibited and restricted product lists
- Recent creator content promoting your products, for claims that could be flagged
Want us to read your notice?
Send it for a free review. We tell you which route applies and what to do first, within 24 hours.
How Slayva handles a falling rating
We read every deduction in Seller Center, sort them into appealable with evidence, appealable without evidence, and valid, and act on the first group straight away. At the same time we fix the operations behind the rest, dispatch, stock, messages and listings, so the score stops falling. Creator pushes are scheduled against dispatch capacity so a successful video does not produce a spike in deductions.
- Every deduction triaged within 24 hours
- Evidence-backed appeals inside the window
- Dispatch, stock and message routines fixed
- Listings checked against product policies
- Creator pushes planned against capacity
- 0–1,000 scale, from July 2026
- 200 starting score for new shops
- 200+ healthy band
- Below 200 escalating restrictions
- 0 shop deactivated
TikTok Shop Account Recovery & Compliance: deduction appeals, operational fixes and rating monitoring.
Common questions
What replaced violation points?
In July 2026 TikTok Shop replaced its violation points system with the Account Health Rating (AHR), a score from 0 to 1,000. New shops start at 200. Completed orders add points; policy and performance violations deduct them.
What score is healthy?
200 and above is the healthy band. Below 200 the shop moves into bands with escalating restrictions, and at 0 the shop is deactivated. Seller Center shows the current score, the deductions behind it and the restrictions that apply at each level.
Can I appeal a deduction?
Many violations can be appealed in Seller Center with evidence, within the window TikTok gives. A successful appeal reverses the deduction. Appeals without evidence, or for violations that did happen, are refused and waste the window.
What causes most deductions?
Operational ones: late dispatch, seller cancellations, fulfilment problems and customer-service response times, alongside listing and content violations such as prohibited products, misleading claims and intellectual property issues.
How do I raise the score?
Stop new deductions first, appeal those that qualify, and keep completing orders cleanly, since completed orders add points. There is no shortcut: the rating reflects recent activity.
Read next
TikTok Shop Management
Operations, listings and creators run as one plan.
See the serviceTikTok Shop Fees Explained
What TikTok charges on each order.
Read the guideTikTok Shop LIVE Selling
Running LIVEs without overwhelming dispatch.
Read the guideProduct Violation Recovery
Prohibited, restricted and non-compliant products, fixed and documented.
See the serviceIP Violation Recovery
Trademark, copyright and design complaints from rights owners.
See the serviceCounterfeit Item Violation Recovery
Items flagged as counterfeit: supply chain evidence, done properly.
See the serviceSend us your Account Health page
Tell us your current score and the recent deductions. We reply within 24 hours with which can be appealed and what to fix first.
Rating falling and the appeal window running?
Get every deduction triaged before the evidence window closes. Free review, reply within 24 hours.