Amazon account suspended or deactivated? Get the root cause right first.
Listings are inactive, funds are held, and Amazon wants a Plan of Action. The first submission matters most, and it is only as good as its root cause.
What deactivation and the Account Health Rating mean
Amazon's Account Health Rating is a 0 to 1,000 score in Seller Central showing whether an account is at risk of deactivation. New sellers start at 200; 200 to 1,000 is healthy. Violations deduct points according to their severity, addressing a violation adds points back, and fulfilled orders over the last 180 days add more. Critical violations take the score straight to 0.
A deactivated account cannot sell, and funds are usually held while Amazon assesses the account. Reactivation normally requires a Plan of Action through Account Health in Seller Central, and in some cases documents such as invoices, identity or authorisation letters.
Amazon account suspended? Why it happens
- Performance metrics
Order defect rate, cancellation rate or late dispatch above Amazon's targets.
- Intellectual property complaints
Trademark, copyright or patent complaints from rights owners, which can escalate quickly.
- Product authenticity or safety
Inauthentic item complaints, or products needing compliance documents that were not supplied.
- Restricted products
Listing products that are restricted or need approval.
- Verification and related accounts
Identity or business details that could not be verified, or a link to another account Amazon has acted on.
Before you write the Plan of Action, review these
- The deactivation notice: the exact reason, the policy named, and what Amazon asks you to provide
- Account Health in Seller Central: the violations listed, their dates and the affected ASINs
- Supplier invoices for the affected products: supplier details, your business as buyer, quantities, dates
- The orders, complaints or listings that caused the problem, and why they happened
- What you have already changed, with dates
- What will stop it recurring: processes, suppliers, checks
Want us to read your notice?
Send it for a free review. We tell you which route applies and what to do first, within 24 hours.
How Slayva handles an Amazon deactivation
We read the notice and Account Health as Amazon's reviewer will, identify the real root cause, and tell you honestly whether the case is worth pursuing. If it is, we assemble the documents and write a Plan of Action with the three parts Amazon expects, specific to your account: root cause, immediate corrective actions with dates, and preventive measures. It is reviewed with you before it is submitted once.
- Free case review within 24 hours
- Root cause identified before anything is written
- Invoices and documents checked for acceptance
- Plan of Action reviewed with you before submission
- Account health plan after reactivation
- Root cause: what actually went wrong, and why.
- Immediate actions: what you have already done, with dates.
- Preventive measures: what stops it happening again.
Amazon Account Suspension Recovery: root-cause diagnosis, documents and Plan of Action, handled end to end.
Common questions
What is the Account Health Rating?
A score from 0 to 1,000 in Seller Central that shows whether a selling account is at risk of deactivation. New sellers start at 200, and anything from 200 to 1,000 is healthy. Points are deducted for new policy violations and added back when violations are addressed; sellers also gain points for orders fulfilled successfully over the last 180 days.
Can a single violation drop the score to zero?
Yes. Critical violations take the rating straight to 0. Amazon also states it may deactivate an account immediately, whatever the score, if it suspects fraudulent, deceptive, illegal or otherwise harmful activity.
What is a Plan of Action?
The appeal Amazon expects for most deactivations: the root cause of the problem, the immediate actions already taken to fix it, and the preventive measures that stop it happening again. Specific, evidenced and short beats long and apologetic.
How many chances do I get?
Amazon reviews appeals, but a weak Plan of Action followed by several resubmissions makes each later one harder to accept. Get the root cause right before submitting the first.
Should I open another seller account?
No. A second account without Amazon's approval breaks its policies and is usually linked and deactivated too, and it undermines the appeal on the original.
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See the serviceSend us the notice
Paste the deactivation notice and your Account Health summary. We reply within 24 hours with the likely root cause and an honest view of the case.
About to submit a Plan of Action?
Have the root cause checked first. The first submission is the one most likely to succeed.