Commission plans
Rates per product, set from margin, reviewed monthly.
TikTok Shop creator & affiliate management
TikTok Shop affiliate management: creators who sell your products
Commission plans, open and targeted collaborations, creator outreach and samples, scheduled against the stock and dispatch capacity to handle what they bring.
Audience fit over follower countOperations planned for spikesNo contract
If you run TikTok Shop affiliates, you know these
Why creator programmes stall
Open plan and nothing else
One open collaboration set at launch and never revisited.
Samples that never become content
Samples approved on request, with no follow-up and no brief.
Wrong creators
Chosen for follower count, not for an audience that buys in your category.
Commission set once
The same rate across products with very different margins.
A viral video, then deductions
Orders the shop could not dispatch on time, costing Account Health points.
No measurement
Creator-attributed sales not separated from organic and ads.
What we do
A creator programme run like a sales channel
We set commission by product margin, run an open collaboration for reach and targeted collaborations for the products that matter most, and recruit creators by what their audience buys. Samples go out against a brief and a follow-up. Every push is scheduled against stock and dispatch, so the orders a good video brings are shipped on time. The monthly report separates creator-attributed sales from organic and ads.
TikTok Shop affiliate management is run inside the affiliate rules set out in TikTok Shop Seller University, so commission plans and samples stay compliant as the programme scales.
- Commission plans set per product margin
- Open collaborations for reach, targeted for priority products
- Creator recruitment by audience and category fit
- Sample criteria, briefs and follow-up
- Pushes scheduled against stock and dispatch capacity
What the service covers
The seller side of the affiliate programme
Creator recruitment
Outreach to creators whose audiences buy in your category.
Samples
Approval criteria, logistics and follow-up so samples turn into content.
Briefs
What to show, what to claim, and what not to claim under TikTok's rules.
LIVE support
LIVE schedules, products and stock prepared with creators.
Reporting
Creator-attributed GMV, cost per creator and which partnerships to grow.
What's included
What TikTok Shop affiliate management covers
The affiliate, LIVE and advertising work we run for TikTok Shop sellers.
Creators and affiliates
- TikTok Shop affiliate management
- Open and targeted collaborations, commission plans per product margin, and samples approved against criteria.
- TikTok Shop creator management
- Creators recruited by category and audience fit, briefed, followed up and kept when they sell.
LIVE and ads
- TikTok Shop LIVE shopping
- LIVE sessions planned with creators or your own host: products pinned in order, offers timed to the session, and stock and dispatch capacity checked before you go live.
- TikTok Shop ads management
- GMV Max campaigns for the products and creator videos that already sell, with the ROI target set above break-even.
How it runs
Plans → Recruitment → Samples → Content → Scale
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01
Plans
Commission by product and the collaboration mix.
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02
Recruitment
Creators chosen for audience and category fit.
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03
Samples
Sent against a brief, followed up.
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04
Content
Videos and LIVEs scheduled against stock.
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05
Scale
Grow the creators and products that sell.
Ready to see what we would fix first?
A free audit of your account, or a 30-minute call. We reply within 24 hours.
- Pushes planned against dispatch capacity
- Stock checked before targeted campaigns
- Claims in briefs checked against policy
Why it matters
On TikTok Shop, creator success can cost you health points
A video that works can bring more orders in a day than a shop usually handles in a week. If those orders are dispatched late or cancelled, the Account Health Rating falls and restrictions follow, exactly when the shop should be growing. That is why we plan creator pushes and operations together, not separately.
Client wins
What TikTok Shop sellers say
We hit 6 figures in 90 days. Their creator pipeline is the difference.
Aisha K.
Beauty Brand Owner
My TikTok Shop was getting zero sales. They restructured my listings, connected me with creators, and now I'm doing $18K/month.
Sarah K.
TikTok Shop Owner
FAQ
Questions sellers ask before they get in touch
What is the difference between open and targeted collaborations?
An open collaboration makes products available to any eligible creator at the commission you set. A targeted collaboration is an invitation to specific creators, often at a higher commission and with samples, for the products you most want pushed.
How do you choose creators?
By audience fit and sales history rather than follower count: who buys from them, in which categories, and at what price points. A smaller creator whose audience buys in your category usually outsells a larger one whose does not.
Do you handle samples?
Yes: sample approval criteria, logistics, and follow-up so samples turn into content. Sample requests without a follow-up plan are the most common way affiliate budgets leak.
Is this the creator side of the affiliate programme?
No. This is the seller side: we manage your shop's affiliate plans and creator relationships. Our affiliate programme guide covers the creator side.
What if a video goes viral?
That is planned for. Creator pushes are scheduled against stock and dispatch capacity, because a spike of orders the shop cannot ship on time turns into Account Health deductions.
TikTok Shop services
Often run alongside
Free audit
Get a free affiliate programme review
Send your shop link. We review your collaborations, commissions and creator results and reply within 24 hours with what to change.
Also selling on eBay? See our eBay services.
Creators not selling your products?
A free review of your affiliate plans, commissions and creator results.
Free review24-hour responseNo contract